Nike and the Big Butt
Brand: Nike Women Execution: Print Link: Click Here , Click Here and Click Here Target: Real Women Rating: *** Reviewer: David Description: Nike follows Dove’s Real Women campaign as it gains momentum....
View ArticleWall Street Journal Announces Top Ads of 2005
Commentary by: David Issue: Best and Worst Campaigns of 2005 Named by WSJ Susan Vranica and Brian Steinberg of the Wall Street Journal today named their picks for the best and worst advertising of...
View ArticleNike Blinks
Brand: Nike Basketball (Nike) Execution: TV Link: Click Here Target: Basketballers Rating: ** Reviewer: David Description: Nike Basketball’s new campaign for LeBron James features four spots each of...
View ArticleNike Scores with Sharapova
Brand: Nike Execution: TV Link: Click Here Target: The Media Establishment Rating: ***** Reviewer: David Description: Russian tennis star Maria Sharapova makes her Nike advertising debut with this...
View ArticleNike Finds its Edge with anti-Imus Ad
Brand: Nike Execution: Newspaper (NY Times), Online Target: Women and Wal Street Rating: **** Reviewer: David Vinjamuri Description: A full-page ad in the Sunday New York Times. Print only, the ad...
View ArticleCommentary: Why Tiger is bad for Accenture but still good for Nike
Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has...
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