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Nike and the Big Butt

Brand: Nike Women Execution: Print Link: Click Here , Click Here and Click Here Target: Real Women Rating: *** Reviewer: David Description: Nike follows Dove’s Real Women campaign as it gains momentum....

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Wall Street Journal Announces Top Ads of 2005

Commentary by: David Issue: Best and Worst Campaigns of 2005 Named by WSJ Susan Vranica and Brian Steinberg of the Wall Street Journal today named their picks for the best and worst advertising of...

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Nike Blinks

Brand: Nike Basketball (Nike) Execution: TV Link: Click Here Target: Basketballers Rating: ** Reviewer: David Description: Nike Basketball’s new campaign for LeBron James features four spots each of...

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Nike Scores with Sharapova

Brand: Nike Execution: TV Link: Click Here Target: The Media Establishment Rating: ***** Reviewer: David Description: Russian tennis star Maria Sharapova makes her Nike advertising debut with this...

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Nike Finds its Edge with anti-Imus Ad

Brand: Nike Execution: Newspaper (NY Times), Online Target: Women and Wal Street Rating: **** Reviewer: David Vinjamuri Description: A full-page ad in the Sunday New York Times. Print only, the ad...

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Commentary: Why Tiger is bad for Accenture but still good for Nike

Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has...

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